5 Emerging DTC Wellness Brands On The Rise in 2021

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15 Jul, 2021

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Not to brag, but If there’s one thing our Scout team here at Ampjar is good at, it’s discovering newly authentic brands on the market. Brands are amid a fast ever-changing space of digital. New trends have been accelerated and amplified out of both necessity and ingenuity. They are forced to demonstrate their relevance in this new and exciting landscape as Covid has brought more small businesses online.

It’s hard to keep up with all the marketing strategies in 2021, but in this blog, we’ll be diving into new creative brands that are scaling, and we predict will capture the imagination of consumers over the forthcoming year, thanks to their use of inventiveness and groundbreaking approaches to products.



Since all health starts in your gut, I couldn’t think of a better way to start this list….Say hello to the first-ever gut health, immunity-boosting superfood, Colostrum! With the modern environment evolving and everyday chemicals, pollutants, and processed ingredients threatening our mental + physical state, our bodies are in need of protection now more than ever. And that’s why I am obsessed with this new product.

ARMRA uses never-before-done, cold-extraction technology and leverage immune intelligence to protect, restore, and enhance complete immune and digestive health. CEO Dr. Rahal’s foundational approach to medicine led her to a deeper appreciation of the importance of restoring balance to the immune system, the unrivaled power of the body to repair itself, and the urgency of equipping the body with the right nutrients to do so. It may sound complex, but after personally trying this product, I am here to say it truly does help support the body’s health.


A’del Cosmetics

This amazing company was birthed from a trial. CEO Arlene Doherty was battling a health concern. She chose a holistic lifestyle that included a clean diet and a regular herbal regimen, which became the new normal. Her health was slowly and steadily restored and through the process we all gained knowledge and experience with natural medicines. A’del’s goal is to use as few ingredients as necessary while maintaining high-end results, be as organic as possible, and also be produced with as many minimally-processed ingredients as they can find.

Not to mention their creative process with hand-crafting, and artisan-making their cosmetics in small batches without the use of parabens, synthetic fragrances or preservatives, nanoparticles, petrol products, or anything else on an ingredient list that’s difficult to pronounce. This small but mighty company is on the rise and we are here to cheer them on!


Cleo Coco

This company is one I personally use daily. Not only are they conscious about the health of your body, but also the health of the planet! Cleo Coco created one of the best natural deodorants; formulated with award-winning Charcoal and award-winning sustainable packaging.

With all-day odor control, these women were tired of seeing aluminum in our beauty products. They wanted all women to indulge and feel beautiful without compromising their health or the state of the environment. They pushed innovation to the max and elevated personal care products made with carefully selected, high-performing natural ingredients that are safe, effective, and supremely pleasurable. Not only do I feel amazing, but I smell just as lovely!


Oko Living

This brand gives me all the magical feels… Calling all yogis who love our planet!

Oko Living’s mission is to help yogis reach their highest wellness potential through natural, ethical, and regenerative design that is earth-friendly. Their hand-loomed cotton mats are herbal dyed using an ancient Ayurvedic method that preserves the bioactive medicinal qualities of the plants. Science shows our skin absorbs what it touches. Regular contact with the mat allows your skin to assimilate the properties of the herbs, thus supporting your vitality. So they dye their mats with 10-20 selected herbs for skin soothing and aromatherapeutic benefits. Not only are the mats absolutely beautiful and quality made, but they also treat your body well from the inside out.

Can your mat do that?



In 2020, the world took a reset. We learned we don’t need much. We’ve become accustomed to bare nails, natural hair, and days without makeup. We’re indulging in minimalism, and brands that bring us more, with less. That’s why this hot new makeup brand made our list!

With beauty and self-care reaching a fever pitch — a saturated market with products coming out every few days full of ingredients we can’t pronounce, eyeshadow palettes with 50 colors when we only use two, and more and more additions to the list of what it takes to “be ready” (does a 10-step skincare routine sound familiar?).

Their products are EU-Compliant, which means they removed 1328 potentially harmful ingredients from their formulas, in addition to dozens more that don’t meet the standards. Merit also added skin-loving ingredients into their formulas, like plant-based squalane, vitamin B5 and antioxidants. They also eliminated another 73 ingredients that are clean but potentially acne-triggering.

Welcome to your morning ritual, simplified.


We love exploring new brands all around the globe! If you’re an authentic brand and would like to be a part of the shoutout celebration, check out Ampjar now as our free foundational membership closes August 1st!

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