Category: News and Trends

If you’re a customer of Mailchimp or Shopify then there’s a good chance you’ve heard the news. For those of you who haven’t heard, on March 22nd, Mailchimp announced that their app would no longer be in the Shopify store. They said their

Just a week ago, Lush posted this: We’re switching up social. Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to

Every other industry has it easy. Well, maybe not divorce lawyers, but most industries at least. “Statistically speaking, the cost of acquiring a new customer costs five to ten times more than retaining an existing one.” The Chartered Institute of Marketing. For anyone