I recently caught up with co-owner and marketing mastermind behind Boston co-retail space For Now, Kaity Cimo. She runs the space with friend and business partner Katharine ReQua. They opened a year ago and have played home to over 80 brands in that time.
GetResponse Pricing: How To Save Money and Alternatives To Consider
GetResponse is a tool for email marketing automation and online campaign creation. The company has been around since 1999 and is now one of the largest players in the email marketing solutions space, with MailChimp, ActiveCampaign, Ampjar, Klaviyo, and Constant Contact as its primary competitors.
GetResponse bears a lot of similarities to its competitors, but it also has some differences that make it truly unique, like its drag-and-drop email scheduler and its social media and landing page funnels.
In this article, however, we’re going to cast all our differences aside and focus on GetResponse pricing. We’ll tell you the price of each plan, what type of GetResponse discounts are available, and other ways you can save money.
But first, let’s clarify:
What is GetResponse?
Let’s take a page out of GetResponse’s own book. According to its website, GetResponse is “a suite of email marketing and online campaign management tools designed to help you grow your sales, maximize ROI, and succeed in online marketing.”
Fair enough, but let’s get a little bit more specific. GetResponse divides its solutions into four primary categories: email marketing, marketing automation, landing pages, and a proprietary tool called Autofunnel.
GetResponse is the OG autoresponder. It was the first-ever to hit the market, and for that reason, the company’s email marketing and autoresponder tools are its most well developed offerings. These days, one of its most useful features is its drag-and-drop email scheduler, which turns GetResponse into something of a crossover between an email marketing platform and an Instagram scheduling tool.
That said, GetResponse’s other tools are nothing to sneeze at. GetResponse’s landing page designer is robust, albeit limited compared to other website builders, and its automation tools are top-notch.
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GetResponse’s quality isn’t a question. But how much does all this cost?
GetResponse pricing plans
Let’s start by taking a bird’s eye view of GetResponse’s available plans.
(monthly / 12-month / 24-month)
(monthly / 12-month / 24-month)
(monthly / 12-month / 24-month)
(monthly / 12-month / 24-month)
|1,000 contacts||$15 /
|2,500 contacts||$25 /
|5,000 contacts||$45 /
|10,000 contacts||$65 /
|25,000 contacts||$145 /
|50,000 contacts||$250 /
|100,000 contacts||$450 /
|100,000+ contacts||Not available||Not available||Not available||$1,199 /
GetResponse pricing structure
Now that we’ve gotten a bird’s eye view let’s break down each tier.
GetResponse free version — it doesn’t exist
Sorry to let you down, but there’s no free version.
Unfortunately, unlike most other tools in this space, GetResponse doesn’t have a free option, and that means you can’t use it longterm without paying up.
To some extent, having a cash barrier to entry can be a plus as you won’t have to worry about trying a watered-down version of GetResponse and hating it when you would have fallen in love with the regular version.
Luckily, GetResponse does offer a 30-day free trial, so it’s still easy enough to try it out for yourself and see if it’s a good fit.
GetResponse paid version
There is no single paid version of GetResponse. Instead, the tool is divided into four tiers (basic, plus, professional, and enterprise), each of which has its own feature set. The first three are available to users with 1,000 to 100,000 contacts, while the Enterprise plan starts with a minimum of 100,000. If you don’t have that many contacts, Enterprise will likely be overkill, and you should stick with the Basic, Plus, or Professional plans.
The Basic plan is GetResponse’s entry option and offers, as you’d expect, the most basic version of the tool. This includes:
- Email marketing
- Unlimited landing pages
- Unlimited automation templates
- 1 sales funnel
- Unlimited lead funnels
- Facebook ads
- E-product selling capabilities
The Plus plan is an upgraded version of the Basic plan. It has everything that’s included in the Basic plan as well as:
- Automation builder (maximum of 5 workflows)
- Webinars (maximum of 100 attendees)
- Simple CRM
- Contact tagging and scoring
- 5 sales funnels
- Work together (maximum of 3 users)
- 5 webinar funnels
The Professional, or Pro, plan is the highest plan you can subscribe to before you see a major jump in price and hit the Enterprise plan. The professional plan includes everything in the Basic and Plus plans, as well as:
- Paid webinars
- Automation builder (unlimited workflows)
- Webinars (maximum of 300 attendees)
- Unlimited sales funnels
- Unlimited webinar funnels
- Work together (maximum of 5 users)
Going from the Professional plan to the Enterprise plan represents a significant price jump — it’s close to three times as expensive. While the first three plans we covered each allow for limits of 1,000 to 100,000 contacts and price the plans accordingly, the Enterprise plan starts with a limit of 100,000+ contacts, so you’re going to be paying more right off the bat. If you don’t have a gigantic list, this is almost definitely overkill.
The Enterprise plan includes everything in the Basic, Plus, and Professional plans as well as:
- Transactional emails (requires additional fee)
- Account manager
- Dedicated IP address
- Deliverability consulting
- Single sign-on (SSO)
- Webinars (maximum of 500 attendees)
- Email campaign consulting
GetResponse discounts and how to pay less
Unfortunately, GetResponse doesn’t have many readily available discounts. You may be able to find a promotional sale at some points during the year, but there’s no particularly easy way to save money on it.
That said, GetResponse does offer discounts for subscribing on a yearly or bi-yearly basis. If you subscribe on a yearly basis, you get an 18% discount. If you subscribe on a bi-yearly basis, you get a 30% discount — that’s pretty significant.
Outside of that, if you want to save money, you’re going to have to reduce your list size so that it stays below GetResponse’s contact number thresholds. For example, if you have 7,000 contacts right now, you’ll need to keep it under 10,000 so you don’t hit the next pricing level. Clearly, stunting your list’s growth just to save some money on GetResponse isn’t a great long-term solution. However, you can sometimes save a little just by cleaning up your list and removing inactive subscribers who might be pushing you over the limit, say if you’re at 10,003 subscribers, and you have 50 inactive subscribers, for example.
Alternatives to consider
The email marketing space is crowded, and that means marketers and business owners like yourself are spoilt for choice. Here are some other options that may have flown under your radar that you should consider before signing up for GetResponse.
|Tool||Plans Available||Monthly Price|
|Sendgrid (Marketing Campaigns Plans)||
How GetResponse compares to Ampjar
There’s no doubt in our minds that GetResponse makes a fantastic email builder — it wouldn’t have lasted over 20 years if it didn’t!
But that said, we’re very proud of the platform we’ve built here at Ampjar, and we’d like to let you know about a few things we think we do very well:
- Pricing: If you’ve got money on your mind, you should know that Ampjar is significantly cheaper. To use Ampjar, you just pay $22 a month. That’s it. No matter how big or small your list is, Ampjar’s price stays the same. We know this sounds crazy, but that means you can save up to 98.17% with Ampjar.
- Personalized customer service: Sometimes bigger isn’t always better. GetResponse is one of the largest email marketing services around and that means that it’s got a lot of customers to take care of. Ampjar, however, is a small business, and that means we have the unique opportunity to really get to know our customers and offer customer service on a truly personal level.
- Ease-of-use: GetResponse’s email tools are loaded with capabilities, but not everyone needs all of the bells and whistles. Ampjar takes a minimalist approach to email building: we believe that most small business owners simply want an email tool that makes great-looking emails fast. With Ampjar, you can make pro-quality emails in minutes, so you have more time to get back to running your business.
- Monetize your list: Ampjar makes it easy to automatically rent out ad space in your emails to other brands so you can make extra revenue. Plus, it’s equally easy to reach out to like-minded brands and place an ad in their emails.
There’s no question that for some businesses, GetResponse is the right choice. But like any tool or instrument, you need to find the one that fits your own personal needs.
Ampjar offers powerful email-building tools at just a fraction of GetResponse’s price — 98.17% less, to be precise. With Ampjar, you can save money and time, leaving you free to focus on the things that matter to you the most.
“I went on Ampjar and realized I can just use ten minutes just to fix up my email marketing campaign. It was a big relief. Previously I was super unmotivated to do my email campaigns, but nowadays with Ampjar, we send at least one campaign per week.”
-Junie Lin, Founder of Hamptons Home
Is GetResponse free?
GetResponse does not offer a free version. However, interested customers can sign up for a 30-day trial of the Basic, Plus, and Professional plans.
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