Mailchimp Pricing: How to Save Money and Alternatives to Consider

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Phil Grossman

20 Dec, 2019

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If you’ve decided it’s time to invest in a new email marketing platform, then it’s no surprise that Mailchimp has made its way onto your shortlist of options. With over 16 million users, it’s by far one of the largest email marketing platforms around. 

Even as a competitor, we can admit that Mailchimp makes a great product. Heck, we even integrate with them!

But Mailchimp isn’t the only option available to business owners and marketers who want to take their promotional efforts to the next level. 

And before you pull the trigger on any tool, you need to make sure you’re aware of all the options open to you. 

Ampjar’s email builder provides similar features but at a fraction of Mailchimp’s cost — up to 26x less per month, to be precise! 

Plus, we’re a small business so you can be sure you’ll get top-notch customer service and won’t fall through the cracks like you can with other larger companies. 

In this guide to Mailchimp pricing, we’re going to lay out the facts so you can make an informed decision about your marketing efforts. We’ll tell you how much Mailchimp costs, how to save money on it, and give you some other alternatives to consider. 

Let’s dive right in!

Mailchimp pricing

Mailchimp offers four plans: Free, Essentials, Standard, and Premium. 

At first glance, the pricing looks really simple — and cheap! With paid plans starting at just $9.99/mo, it appears to be a real bargain.

But the listed prices don’t tell the full story: Mailchimp’s pricing scales with the size of your list, so as your list grows, so will your monthly payment.

That means that the bargain $9.99/mo plan can actually end up costing you $259.00/mo depending on your number of subscribers. 

Luckily, Mailchimp’s pricing increases at pretty large intervals, so you won’t need to worry about your monthly cost going up for every 1,000 subscribers you add, unlike other platforms like Klaviyo.

As your list grows, you’ll also need to upgrade to different plans. The Essentials plan, for example, only allows up to 50,000 contacts. If you exceed that number, you’ll have to upgrade to Pro, which allows up to 100,000 contacts, and if you have more than that (congrats, by the way), you’ll need to jump up to the Premium plan. 

If you exceed the Premium plan’s 200,000 contact limit, you’ll have to get in touch with Mailchimp for custom pricing.

Let’s lay all this out visually:

Plan Price per month
Free $0
Essentials $9.99-$259.00
Standard $14.95-$499.00
Premium $299.00-$1,099, or custom pricing for lists with over 200,000 contacts

Mailchimp plans

So, what’s the difference between Mailchimp’s plans? Let’s take a look.

Mailchimp Free plan

Mailchimp’s Free plan costs a whopping $0 per month and is designed for businesses that are just starting out. 

For the non-existent price tag, you’ll get:

  • A 2,000-contact limit
  • Up to 10,000 monthly email sends
  • 1-click automations
  • Basic templates
  • Marketing CRM
  • Behavioral targeting
  • Websites (beta)

However, you’ll miss out on analytics features like purchase likelihood, research tools like an audience lookalike finder, retargeting ads, many different templates, customer support, and quite a few optimization tools. 

Mailchimp Essentials plan

Mailchimp’s Essentials plan starts at $9.99/mo for lists with up to 1,499 contacts. If you have more contacts, the price increases, reaching $259.00/mo for lists with up to 50,000 contacts. 

For the price, you’ll get everything included in the Free plan as well as:

  • A 50,000-contact limit
  • Up to 500,000 monthly email sends
  • All email templates
  • A/B testing capabilities
  • Custom branding capabilities
  • Email and chat support

However, you’ll still miss out on a lot of optimization and analytics features, phone support, and you won’t be able to use retargeting ads. 

Mailchimp Standard plan

Mailchimp’s Standard plan starts at $14.99/mo for lists with up to 2,499 contacts and ranges to $499/mo for lists with up to 100,000 contacts. 

The Standard plan includes everything in the Essentials plan, plus:

  • A 100,000-contact limit
  • Up to 1.2 million monthly email sends
  • The full suite of Mailchimp’s analytics tools
  • Retargeting ads
  • Custom templates
  • Custom domains
  • Event-based automation series

Unfortunately, even at up to $499/mo, you still don’t get access to phone support, multivariate testing, and comparative reporting. 

Mailchimp Premium plan

Mailchimp’s premium plan starts at $299/mo for lists with up to 14,999 contacts, which is a significant price increase from the previous tier. If you have a list with up to 200,000 contacts you’ll pay $1,099.00/mo.

If your list exceeds 200,000 contacts, you’ll need to contact Mailchimp to get a custom price. 

The Premium plan includes everything in the Standard plan as well as:

  • Advanced segmentation
  • Multivariate testing
  • Unlimited seats and role-based access
  • Phone support

At this price point, you get access to everything Mailchimp has to offer. However, Mailchimp fees are fairly high if your list is large. 

How to save money on Mailchimp

Depending on the size of your list, you have two options: reduce the size of your list or subscribe to a cheaper plan.

Unfortunately for those with large lists, downgrading your plan isn’t possible. Once you hit 50,000 contacts, the Premium plan starting at $299.00/mo is your only option. 

Alternatively, you can always reduce the number of contacts on your list, but this will slow down your business’s growth and isn’t recommended for most companies.

Finally, you can always look into another email marketing platform that costs less, which brings us to:

Mailchimp alternatives

Before you invest a lot of time and money into any new email platform, you should make sure you’ve carefully looked into every option available to you.

To help make things easier for you, here are the pricing options for some Mailchimp alternatives:

Tool Plans Available Monthly Price 
  1. Free plan
  2. Paid plan
  1. Free
  2. $20-$1,700+
  1. Free
  2. Essentials
  3. Standard
  4. Premium
  1. Free
  2. $9.99-$259.00 or custom price
  3. $14.99-$499.00 or custom price
  4. $299.00-$1,099.00 or custom price
  1. Basic
  2. Pro
  3. Premium
  1. $20, or $17/mo billed annually
  2. $50, or $42/mo billed annually
  3. $500, or $425/mo billed annually
Sendgrid (Marketing Campaigns Plans)
  1. Free
  2. Basic
  3. Advanced
  1. Free
  2. $15-$200
  3. $60-$900 or custom pricing for larger lists

How Mailchimp compares to Ampjar

Like we said, Mailchimp makes a great product, and we wouldn’t integrate with them if we didn’t think so.

But we’re also very proud of the platform we’ve created over the past few years, and we think there are a few things it does better than Mailchimp:

  • Pricing: Ampjar costs up to 26x less than Mailchimp – if you’ve got a large list, you’re going to need to spend significantly more to use Mailchimp. 
  • Customer service: Mailchimp’s user base has grown to over 16 million and it’s hard to provide dedicated service to that many customers.  Ampjar, on the other hand, is a small business and we offer personalized phone support no matter how much you pay for our service. 
  • Email creation: Mailchimp’s email builder can be unintuitive and time-consuming to use.  However, there is a reason we call one of our core features “Fast Emails” – with Ampjar, you can create high-converting emails in just a few clicks, meaning you’ll spend less time fiddling with your emails and more time doing what you do best: running your business.
  • Monetize your list: When you use Ampjar, you can automatically use space in your emails to promote like-minded brands. Or, you can connect with similar businesses and place your own ads in their email promotions. 

We understand that for some businesses, Mailchimp might be the right choice — that’s why we integrate with them.

But if you want to get the personalized attention you deserve, create emails in a snap, earn passive income, join a community of like-minded brands and businesses, all while paying up to 26x less, then we’d love to have you on board!

Just ask Junie Lin, founder of Hamptons Home, who switched from Mailchimp to Ampjar:

“I went on Ampjar and realized I can just use ten minutes just to fix up my email marketing campaign. It was a big relief. Previously I was super unmotivated to do my email campaigns, but nowadays with Ampjar, we send at least one campaign per week.”


Is Mailchimp really free?

Mailchimp offers a free plan for users with up to 2,000 contacts. You’ll get up to 10,000 monthly email sends, but you’ll miss out on a lot of important features like email branding, retargeting ads, etc. 

Does Mailchimp offer phone support?

Unless you pay for the Premium plan starting at $299/mo, you won’t have access to phone support. Mailchimp does offer email and chat support on all their paid plans, but according to user reviews on Trustpilot, the support quality is poor

How much does Mailchimp cost?

Mailchimp costs between $0-$1,099/mo depending on the plan you select and the number of contacts in your list. Mailchimp provides custom pricing for subscribers with email lists with over 200,000 contacts.

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