Marketing

Masterclass – How to get shouted out more, and quicker!

Pete Davis

CEO, Ampjar

1 Jul, 2020

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The fundamental of Ampjar is that when you shout out other brands you earn karma credits and will be shouted out by your matched brands in return. But how do you ensure that you’re getting shouted out quickly?

We’ve seen trends of brands that run hot in Ampjar, that everyone wants to shout out. So what’s the story and how do you ensure that you’re the next brand who is everyone’s pick?

There are three parts to this:

  • you need to have enough brands that you’re matched with to shout you out;
  • you need to have content that others’ want to share; and
  • you can always reach out first.

Let’s dig into each of them and show you how to run hot!

You need to have enough brands that you’re matched with to shout you out

Quick recap, your advertising brands are the brands that advertise you in their shoutouts, your hosting brands are the brands you host in your shoutouts.

So to get shouted out more, you need to firstly think about having more brands that can shout you out. When you first come on board, you’ll most likely be matched with anywhere between 6 and 12 brands to shout you out.

We’ll bring you new brands every week from the new brands who have joined the community, if they’re a good fit with you.

The best thing you can do is see who else you want to match with.

All you need to do is hit ‘Discover more brands to match with’ at the bottom of your Advertising Matches page and then browse through the brands underneath. They’re ordered by the likelihood of them being a good match, but have a browse around, hit the green tick to apply to match with them.

They’ll get a request to match with you which they can approve or decline.

More matches = more opportunities for brands to shout you out, so go and get 20, 30, 40 matches!

You need to have content that others’ want to share

When you shout a brand out you can choose to use one of their ads, or pick something from their Instagram feed.

…and certain content that just be a lot more shareable than others.

 

 

Think about your own experience – when you choose a brand to shout out, why do you choose them? A big element can be the content that a brand puts forward to be shouted out.

Even if you don’t choose one of those pieces of content, it’s that mix of content that made you want to go and choose something from that brands

Now think about who you’re matched with. Are you matched with fashion brands only? Then double-down on that and go fashion-forward with your ads.

If you’re matched with some fashion brands, some organic brands and some parenting brands, then think about having ads that appeal to each of those audiences, or at least think of content with broad appeal. Again they may not choose to share that exact image but it’ll draw them in to go and check out your feed and share something from there.

It seems obvious to say but you need to have live ads to get picked out, so keep an eye on your ads, if you set an expiry, set it and don’t forget about it and check in on your ads every couple of weeks or so.

You can always reach out first

One of the best ways to get shouted out is to shout someone else out first. We see it quite often where one brand is shouted out and then pretty immediately shouts that brand out in return.

 

 

If you want to get shouted out then try it out. Shout someone out on stories, you’ll earn the credit any way and will be shouted out more and then you’ll find that you may just get shouted out immediately in return!


So to wrap up:

  1. Make sure you’ve got karma credits in your account;
  2. Make sure you’ve got ads live and make sure they’re good ads with real appeal;
  3. Then go and get more advertising matches; and last but not least
  4. Go and start a chain reaction by shouting out some of your brands.

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