Email newsletters are the foundation of any successful email marketing campaign. Sure, email marketing techniques have progressed and developed beyond relying solely on major eblasts, but that doesn’t mean that keeping your subscribers up to date with your business’s developments is a thing

It’s an open secret that costs for advertising into Facebook, Google, and Instagram ads are skyrocketing. With more advertisers going on board and ad space stagnating, brands are looking into alternative ways to grow their audience. Sponsored posts on Instagram are a huge,

If you’ve decided it’s time to invest in a new email marketing platform, then it’s no surprise that Mailchimp has made its way onto your shortlist of options. With over 16 million users, it’s by far one of the largest email marketing platforms

“There’s plenty of fish in the sea”, “Don’t cry over spilled milk”,  “There’s more than one way to skin a cat” (who came up with that phrase, anyway?) They’re all cliches. So why bring them up?  Because we’re about to throw another one

If you’re reading this, then you already know that Klaviyo is a powerful tool, and you’re thinking about investing in it to help your business grow.  Even as a competitor, we can’t blame you: Klaviyo’s email marketing tools are highly capable and impressive.

As the head of SEO for Ampjar, I’m a bit biased when it comes to the importance of keyword research.  We use it as the basis for almost all of our content and have developed a process to ensure every webpage we create

We all have ideas. And sometimes they’re even good ones. Sometimes, we have an idea for a product so innovative it’ll change the way we do things forever. And every so often, we have ideas that are so plainly obvious it’s a wonder

Quiz time! Are you more likely to have success running an ad for vegan hamburgers at A) a pig roast or B) a vegetarian festival? If you answered B, then congratulations! You’re correct, and you understand the importance of context when advertising a