In June 2016, Instagram’s content algorithm underwent a major overhaul. While the original algorithm displayed content in strictly chronological order, the (supposedly) new and improved version decides what content to present based on the number of users that engage with it and the
Product and Company Updates
Why we’re changing pricing Here at Ampjar, we’re not afraid of looking for improvements and acknowledging we don’t always get it right the first time. Starting out as Postie in 2016, we benchmarked our pricing against other email marketing platforms. Some platforms had
Product and Company Updates
We’re changing There are some exciting changes around here and we want to be the first to tell you about it. From today on, Postie will be called Ampjar. Our name might be changing, and our mission evolving, but the important things won’t
Customer Stories
I recently caught up with co-owner and marketing mastermind behind Boston co-retail space For Now, Kaity Cimo. She runs the space with friend and business partner Katharine ReQua. They opened a year ago and have played home to over 80 brands in that time.
Marketing
The five P’s of marketing is the old school rule book for making sales; What Product? marketed where? (Place) at what Price? with what message? (Promotion) to who? (People) Brands would put up billboards, TV ads, newspaper ads, and now digital ads to
Product and Company Updates
Two months ago, I left home and my young family (for 2 months) to join one of the highest regarded business accelerators in the world in a city a long way from home. A city that has the highest concentration of venture funding,
Customer Stories
Mannix and Co makes funky kids streetwear. It is the brainchild of Zoe, who came up with the idea when she was looking for clothes to dress her own kids in. She didn’t want to go to the same chain stores as everyone
Customer Stories
There are plenty of graphic designers out there who’ve dreamt of launching their own small business. Morgan Macdonald has done it twice. She runs a successful boutique graphic design studio, Morgi Mac, and earlier this year launched Slighty Shirtee. Slightly Shirtee creates ‘slightly sassy slogan
Customer Stories
They say every crisis is an opportunity. For Emma, the owner, creator and head honcho at Happy Hands Happy Heart, a personal struggle with anxiety led to a successful business making all natural play dough. Yup, this successful small business owner gets to make
Customer Stories
As anyone who runs their own business knows it’s not all Instagram filters and glamorous opening parties. In this interview series, we find out the story behind the scenes–what it takes to launch and run a successful business, picking up some marketing and