You’ve probably heard the phrase ‘content is king’ a billion times by now—and it’s true. Every marketer worth their salt knows that the secret to success in 2019 is creating great content. Why? Because it works. In fact, it works so well, that
Marketing
It’s 2019 and by now, most businesses know that having a strong online presence and digital marketing strategy is key to surviving in the modern market. And while some things change or become outdated as time passes, others simply evolve and adapt to
Marketing
Let’s be honest, we’re all guilty of the occasional Instagram snoop! We like to pretend we’re private detectives, snooping through people’s profiles, checking out their photos, and generally just being curious. It’s nothing to be ashamed of but you’re probably wondering if people
Marketing
There are some brands that have become so ingrained in global culture that they’ve entered into the modern lexicon: “Kleenex”, for example, has entirely replaced the word for tissue in a number of languages. This phenomenon is an offshoot of brand awareness, and
Marketing
For most of modern history, the amount of money a company would pay for an advertising campaign was completely independent of the results it provided. If you were a business in the 1980s, for example, you’d pay upfront for a commercial on a
Marketing
Social media has fast established itself as one of the biggest marketing channels for brands and can have a huge impact on consumer buying decisions. A study by Lithium suggests that 78% of people have their purchase decisions influenced by what companies post
Marketing
Email marketing is one of the easiest ways to increase website traffic and roughly 60% of marketers believe that email marketing provides their best ROI. In fact, you’re 6x more likely to get traffic from emails than from tweets and 99% of consumers
Marketing
So you’re an established or aspiring artist trying to build a fanbase and you’ve decided to do that on Instagram. Great! Instagram is an ideal platform to build an art following because it’s designed to share visual media and is ripe with consumers
Marketing
In email marketing, a strong brand personality creates recognition: customers that receive strongly branded emails can tell who the sender is as soon as they open the email without having to look at the “from” line. The importance of branded emails is supported
Marketing
As anyone trying to market their business on Instagram will know, one of the most frustrating things about the platform is that it only allows you to place a single link in your bio. Related: How to Optimize your Instagram Bio Link and
