In business, you don’t have to look far to hear talk of competition: “our competitors just launched their new product,” or “we need to stay relevant to compete.”  There’s no doubt that competition is important — vital, even — for most businesses to

So you started a business? Congratulations!  Most people with the world’s “Next big idea” never even make it out of the idea stage so getting a business up and running is a huge accomplishment. However, just because you got the ball rolling does

Email marketing is often the most important marketing channel for generating revenue, especially for small businesses. But to get the most out of your email marketing efforts, you need to maximize your open rates, and that means nailing your email subject lines. Subject

We meet a lot of brands every day and are consistently blown away by the strength of brands in the baby and kids space. We have a few theories about this, but mostly it comes down to the following process: Super-talented person works

The hype about social media is real: it doesn’t take long to find articles extolling the wonders of Instagram marketing as if simply making a page on the site will guarantee the success of your business. But as you probably know — perhaps

Despite all the buzz around weed (no pun intended), the pioneers of the emerging US cannabis industry tend to encounter a fair amount of trouble getting the word out about their businesses. With strict legal regulations and harsh restrictions on major advertising platforms,

If you’re a seasoned business owner with an established customer base and a mature marketing program, you may be considering rolling out a brand ambassador program as a way to expand your promotional efforts and leverage the buzz that’s already surrounding your product. 

If you’ve stumbled upon this article throughout your internet travels, then congrats: you’re probably looking to subscribe to an email marketing platform, and that’s definitely something worth celebrating. Indeed, email has one of the best ROI’s out of all marketing channels: for every

In today’s increasingly isolated world, consumers are hungry for a sense of belonging. Studies show that the majority of Americans report feelings of loneliness and online communities are a great way to help foster connections between like minded people. Creating an online community