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Pete Davis

CEO, Ampjar

13 Oct, 2020

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Marketing is great isn’t it?

“SEO is going to be your biggest referrer of traffic.”

“No way! Have you tried guest posting?!”

“I got so many sales from the $20 I spend on Facebook ads every day.”

“Email marketing has a return on investment of 4,000%”

(Sources for all of these claims are below.)

It’s hard to know what platform and what marketing strategy is going to the best for your business. So it’s important that… every channel needs to show its impact simply and clearly – which is often a lot more easily said than done.

At Ampjar we give you basic reporting from the start. Views (how many people saw your content) and clicks ( how many people clicked through to your website or social channels).

We also show stats for the last 30 days, 60 days, and 90 days and compare these results with the same time period before that.

In the case of the example below, they reached 5,788 people in the last 30 days which is up 65% from the prior 30 day period (during which they reached 3,508 people.)

They had a total of 140 clicks in the last 30 days, which was down 11% from the prior 30 day period when they would have had 155 clicks.

Not bad for $0 spent!

Getting Smarter with Data

It’s also possible to dig out some purchase data from much of the clicks you get from Ampjar by setting up tracking codes.

Depending on what tool you’re using, such as Google Analytics or Shopify’s internal analytics dashboard, it’s very simple to do. In this blog post, we’re going to focus on Google Analytics.

In any case, what you’re going to do is add a tag to your URLs when you create your ads. This is going to work for email shoutouts and post-checkout shoutouts, but we’re not going to be able to apply it for social shoutouts.

Social shoutouts will often not include links, but instead link to your instagram profile, which is great for discovery and sales but not something we’re able to then track the clicks from.

So we’d recommend that you use this analysis to help you understand how well the traffic you get from shoutouts converts rather than the total it brings you.

If for instance you had 140 clicks in a month and through tracking know that tracking 70 of them translated to $500 in sales, then we could assume that the other 70 are as valuable. So from your 140 clicks, you made $1,000 worth of sales.

Setting up your codes

To track the value achieved from traffic from Ampjar, you simply make a manual change to the link or URL that you put on your ads.

It’s called a UTM code, and you want to add “?utm_source=ampjar” to the end of all the links that you want to say come from Ampjar.

Let’s try one.

You’d grab a URL like:

https://w14th.com/collections/new-arrivals/products/west-broadway-legging-bordeaux-stretch-leather

or something more generic if you weren’t driving traffic to a specific product

and stick our new UTM on the end with a ? first:

https://w14th.com/collections/new-arrivals/products/west-broadway-legging-bordeaux-stretch-leather?utm_source=ampjar

 

Putting your codes to work

This step is especially simple.

Now you know the links you want to use, head across to your ads page in Ampjar and update them to the new link or URL.

Whenever you drop a new ad in, use the UTM at the end of your URL. Look at us go with all the codes!

Seeing the results

Everything is tracked in real time, so as soon as the clicks happen, the results will show.

Our report gives you a good idea of the results you’ve achieved across 3 channels. As a disclaimer, this guide covers tracking across emails and post-checkout, but not socials.

To see the Campaigns reports:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Select Acquisition > Campaigns.

That’s it. Try it out and let us know how you get on!


Those promised links from before.

“SEO is going to be your biggest referrer of traffic.” – https://www.flow-seo.com/seo/referral-traffic-data/

No way! Have you tried guest posting?!” https://ducttapemarketing.com/guest-posting/

“I got so many sales from the $20 I spend on Facebook ads every day.” https://adespresso.com/blog/facebook-ads-cost/

“Email marketing has a return on investment of 4,000%” https://neilpatel.com/blog/boost-email-roi/

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