A simple email marketing plan is the perfect base from which to monetise an Instagram following. The following (true!) story shows Influencers and bloggers everywhere how they can go from almost no database and no email activity to sending campaigns to thousands of people that sell products. Overlaying Ampjar’s shoutout feature makes this even more effective for EmmyLou.

EmmyLou MacCarthy is a Melbourne, Australia-based influencer.

Her rapidly growing follower count on the Instagram account @EmmyLou_Loves are devoted. She often sits on panels with people with 5-10 times her following, her audience loves EmmyLou.

She uses Instagram stories, live video, and news feed content to engage her followers.

Similar to many bloggers and influencers, EmmyLou is the definition of time-poor. She has a narrow, focused digital ecosystem:

  • Instagram for engagement
  • Email campaigns for guaranteed cut-through and driving traffic to convert
  • Website for conversion

It’s a simple model that becomes even more effective with Ampjar. Ampjar is growth marketing built perfectly for bloggers and influencers.

Making money

As with many influencers, EmmyLou turns her influence into a paying job in a number of ways.

She has used social outreach and email campaigns to drive sales in the following areas:

  • Educational event ticket sales
  • Party ticket sales
  • Product sales through collaborations
  • Her own direct-to-consumer products

She can now leverage email shoutouts to drive more reach for her so she’s marketing her brand beyond her own audience.

Database Growth

When EmmyLou first started using Ampjar she had 233 people on an email list. Growing this has been a priority which EmmyLou has focused on by using the following:

  • a website pop-up;
  • opting-in website purchasers; and
  • by driving traffic to her database sign up page which is pre-built for any Ampjar user.

EmmyLou does a really great job of driving traffic to her sign up page using stories and the swipe up function.

“I’m not sure where I’d be without Ampjar. It’s all so simple, even I can do it, and the team are lifesavers!”

TV Presenter & Influencer

Email Content

EmmyLou’s emails are an extension of her social experience. The emails are written in a way that knows the user can click to buy, but that keeps the same tone and style as her Instagram stories and news feed posts.

She then integrates shout outs that naturally fit in with the conversation.

Email Stats

EmmyLou has maintained impressive open rates and click-through rates as her audience has grown.

An average of 59.6% of her followers open her emails which is huge for any industry.
Her most clicked Ampjar emails got over 1,750 clicks, and her average is 767 clicks per campaign!

With these numbers, email has become a whole new channel of influence for EmmyLou and means she can earn high volumes of karma credits every time she sends an email.

Email and Shout outs Solution

The EmmyLou_Loves approach should be a roadmap for influencers and bloggers of how to leverage the strength of their social followings to build their databases and then leverage their databases to drive marketing.

In the age of falling organic reach on social channels, owning your own database who you can reach whenever you want is crucial.

Databases can be used to drive traffic, whether you’re selling your own products, tickets or shouting out other brands in a way that drives value back to you like Ampjar.

EmmyLou’s open rates and click-through rates are reflective of the value that exists in her database. For influencers and bloggers, a small nurtured database can be an asset that drives value back to brands that they work with.

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