Little Printables is a small business committed to making early learning fun. Maria designs early education printable activities for pre-schoolers and their parents, encouraging lots of learning through play.

1. Who is your ideal customer?

My ideal customer is any parent keen on getting involved in their child’s early learning journey. I also work with early childhood educators, who incorporate our printables into their curriculum.

2. What are your main marketing channels? What is your social media approach at the moment?

Instagram is currently my main marketing channel, with email and Facebook also a focus. My social media approach is quite personal and (when it comes to early learning) inspirational. As I’m mainly talking to mums, I try to keep things as real, authentic and engaging as possible.

3. Have you used Amplify? If so, who have you collaborated with and how was the response?

Yes! I use Amplify quite often as I find my audience (mostly mums) are keen to support relevant small businesses! I think I’ve done almost too many to name now. For ads I’ve created, it has cost less than a cent per view and $0.90 per click.

4. What open/click rates did you see before Ampjar and after?

Little Printables is less than a year old, so this was our first foray into email marketing! Our open and click rates usually hover around 35% open rate and 8% click rate… which we’re happy with!

5. How many emails were you sending before and after Ampjar?

At this stage, we send emails 1-2 times per month but will aim for 3-4 times per month in the second half of 2019.

“My social media approach is quite personal and (when it comes to early learning) inspirational. As I’m mainly talking to mums, I try to keep things as real, authentic and engaging as possible.”

MARIA DAVIS
Founder

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