Little Printables is a small business committed to making early learning fun. Maria designs early education printable activities for pre-schoolers and their parents, encouraging lots of learning through play.

About Little Printables

Who is your ideal customer?

My ideal customer is any parent keen on getting involved in their child’s early learning journey. I also work with early childhood educators, who incorporate our printables into their curriculum.

What are your main marketing channels? What is your social media approach at the moment?

Instagram is currently my main marketing channel, with email and Facebook also a focus. My social media approach is quite personal and (when it comes to early learning) inspirational. As I’m mainly talking to mums, I try to keep things as real, authentic and engaging as possible.

How they’ve used Ampjar

What has been the business impact of using Ampjar?

It’s been really great – every time I’ve been shouted out, I get new people visiting my website and social profiles.  I can definitely say that Ampjar has helped drive sales from visitors that I wouldn’t have found through my normal markeing channels.

What kind of brands have you matched with and how was the response from your customers?

Firstly when I shout out other brands, my audience of mums are very keen to support other relevant brands and react really well whenever I do. There are enough great brands inside the Ampjar community that means I’ve been matched with some awesome parenting brands, but also brands in fashion, beauty, homewares, you know all the other things that other mums like me spend money on!! 

And how has it worked out when other brands have shouted you out?

It works so well. It costs very little per month and I get so much traffic from it. I make sure I shout out other brands pretty often so I earn Amp Credits and I boost every time I really want to get some attention. But for $22 the people I reach are really interested in my business and there are lots of them!

You’re also sending emails with Ampjar – how has that worked?

Little Printables is less than two years old. We started our email marketing with Ampjar, and are still here.! Our open and click rates usually hover around 35% open rate and 8% click rate… which we’re happy with!

At this stage, we send emails 1-2 times per month but will aim for 3-4 times per month in the second half of 2020.

“My social media approach is quite personal and (when it comes to early learning) inspirational. As I’m mainly talking to mums, I try to keep things as real, authentic and engaging as possible.”

MARIA DAVIS
Founder

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