“Ampjar gets me more of my perfect kind of traffic and drives sales for me regularly. The people who visit my site – through shout outs from other brands – are naturally my kind of people.“
Little Printables is a small business committed to making early learning fun. Maria designs early education printable activities for pre-schoolers and their parents, encouraging lots of learning through play.
My ideal customer is any parent keen on getting involved in their child’s early learning journey. I also work with early childhood educators, who incorporate our printables into their curriculum.
Instagram is currently my main marketing channel, with email and Facebook also a focus. My social media approach is quite personal and (when it comes to early learning) inspirational. As I’m mainly talking to mums, I try to keep things as real, authentic and engaging as possible.
It’s been really great – every time I’ve been shouted out, I get new people visiting my website and social profiles. I can definitely say that Ampjar has helped drive sales from visitors that I wouldn’t have found through my normal markeing channels.
Firstly when I shout out other brands, my audience of mums are very keen to support other relevant brands and react really well whenever I do. There are enough great brands inside the Ampjar community that means I’ve been matched with some awesome parenting brands, but also brands in fashion, beauty, homewares, you know all the other things that other mums like me spend money on!!
It works so well. It costs very little per month and I get so much traffic from it. I make sure I shout out other brands pretty often so I earn Amp Credits and I boost every time I really want to get some attention. But for $22 the people I reach are really interested in my business and there are lots of them!
Little Printables is less than two years old. We started our email marketing with Ampjar, and are still here.! Our open and click rates usually hover around 35% open rate and 8% click rate… which we’re happy with!
At this stage, we send emails 1-2 times per month but will aim for 3-4 times per month in the second half of 2020.
“My social media approach is quite personal and (when it comes to early learning) inspirational. As I’m mainly talking to mums, I try to keep things as real, authentic and engaging as possible.”