28 Jun, 2021
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As anyone trying to market their business on Instagram will know, one of the most frustrating things about the platform is that it only allows you to place a single link in your bio.
Related: How to Optimize your Instagram Bio Link and Landing Page
Obviously, this isn’t ideal if you’re trying to promote several different things at once, so what now? Are you just going to give up and accept those limitations?
Of course not! Being the savvy marketer that you are, you’re going to look for a workaround – and that’s where ‘link-in-profile’ tools like Linktree come in.
But maybe Linktree doesn’t have all the features you’re looking for. In that case, fear not, for we’ve put together this guide to the best Linktree alternatives for Instagram. Let’s get started!
With Ampjar, you can grow your audience through sharing and being shared by other incredible businesses just like yours. Learn more here.
Before we dive into the list of Linktree alternatives, let’s talk about why you should be using one in the first place.
Link-in-profile tools are an essential Instagram marketing tool for any brand or influencer and offer some serious benefits:
Linktree is the first and most popular link-in-bio tool on the market, with 17M+ users globally. At its core, it’s simply a tool that allows you to create a free landing page and generates a link to this landing page that you can place in your Instagram profile.
Related: Check out our Linktree review for small businesses here
In doing so, you bypass the one-link limit on Instagram by directing your audience to a landing page filled with multiple links. It’s a neat, elegant solution to an annoying problem.
What’s great about Linktree is that it allows you to brand your multi-link landing page with your Instagram profile and name at the top. It’s also really intuitive, easy to set up and even includes some very basic statistics. You can also collect payments on your Linktree to monetize your audience which is big for creators.
You can create your own Linktree here.
…but others have now hit the market too.
When Linktree launched back in 2016, it was a roaring success and continues to lead the category. However, a bunch of similar tools have sprung up hoping to get a share of the action. Many of them have sought to improve upon Linktree by offering either extra features or focusing on an audience.
We’ll be reviewing 5 of these Linktree alternatives in this article.
| Pros | Cons |
| Clean, professional display | Social links only available for Pro users – is available on Free |
| Collect payments with no transaction fees from Linktree | Linktree branding on the landing page |
| Branded with your Instagram page | Detailed statistics only available for Pro users |
| Includes basic statistics | Few themes in free version |
| Add unlimited links |
ContactInBio is arguably the second most popular link-in-profile tool after Linktree. In my opinion, it’s also the best Linktree alternative out there. Both tools are actually very similar in terms of the basic landing page design, but ContactInBio has some extra add-ons that take it to the next level.
The first is the option to add a contact form to the landing page. This is a really nice touch that opens up a communication channel between you and your audience. ContactInBio is the only tool that has this feature.
The only downside is that the contact form sends messages to your ContactInBio inbox; it won’t send messages to your email, which is a bit of a bummer.
Aside from the contact form, you also get to choose from 8 different ‘blocks’ to insert on the landing page. These blocks include an image carousel, text block, social media buttons (something the free version of Linktree doesn’t have), and video blocks.
Another thing I like about ContactInBio is that it doesn’t stamp its own branding all over your landing page like Linktree does. ContactInBio’s branding is buried at the bottom of the page and is eliminated entirely if you upgrade to a ‘Business’ or ‘Enterprise’ plan.
One other thing that might be worth mentioning is that ContactInBio generates a pretty lengthy custom URL for you, so it takes up a little more of your precious bio character limit than Linktree does. Still, it’s a small price to pay, right?
| Pros | Cons |
| Video uploading available on Pro version | Can’t edit content blocks easily |
| Different blocks to choose from | Content blocks are very large |
| Lots of customization options | Landing page not well-optimized for desktop |
| Contact form | Contact form won’t send messages to email inbox |
| Minimal link-in-profile branding | Custom URL has a lot of characters |
Paying to upgrade gives you access to more advanced features and analytics. You can see a breakdown of the features included in each plan at the bottom of this page.
Campsite is another one of my favorite tools similar to Linktree. As you can see from the image, the landing page once again looks pretty familiar, but with a few more bells and whistles. The main difference is that the links here have images too.
This is a useful feature if visuals are important to you. It’s worth mentioning, though, that you can only use pictures from your Instagram feed on the free version of Campsite, which is problematic if you want to link out to something not in your posts.
Customization options are also a lot more extensive on Campsite. You can change social icons, colors, and even the fonts on your landing page. If branding is important to you, this is a big plus.
Like with Linktree, the landing page includes a space for your Instagram profile picture and name. You can also add your own short introduction underneath.
Also, if you upgrade to the Pro version of Campsite, you can integrate your landing page with MailChimp to help get your Instagram followers to sign up to your mailing list.
| Pros | Cons |
| Natural-looking social icon links | You can only add images from your Instagram feed (free plan) |
| Re-arranging and editing links is easy | No option to add videos |
| Font customization possible | Can’t add background images (free plan) |
| Images on links | |
| Includes space for page introduction | |
| Link scheduling function (Pro version only) |
Upgrading to Pro unlocks a few more customization options and gives you access to things like Facebook Pixel retargeting, extended analytics, MailChimp integration, a custom domain, plus a few other goodies.
Link-in Profile is a little different than the other tools we’ve looked at so far. Rather than creating a custom multi-link landing page for you, it creates a kind of mirrored version of your Instagram feed, but with clickable images.
The reason it’s one of my favorites is that it takes all the hassle out of the setup process. With Link in Profile, you don’t need to constantly edit your landing page to add new links. As such, it’s perfect for influencers that tend to do a lot of sponsored posts and are constantly working on new campaigns with new affiliate links.
Once you’ve set it up, just include a link in the caption of your future Instagram posts and Link in Profile will automatically pull the image onto your custom page and make it clickable. When your audience clicks the image, it will direct them to the link you put in the caption on Instagram.
If this sounds confusing, it’s actually really intuitive and easy to set up – we promise!
| Pros | Cons |
| Automatically updates with new links whenever you post to Instagram | Doesn’t provide a landing page like other Linktree alternatives |
| More visual than other Linktree alternatives | Little to no customization options |
| Perfect for accounts with dozens of links | No free version
(but free trial available) |
| Includes your Instagram branding in the top left | More expensive than other sites like Linktree |
| Well-optimized for both mobile and desktop |
Personal Plan – $9.99 per month (or $99 per year) with a 30-day trial available.
TapBio is probably the most ‘stylish’ of all the link-in-bio tools I’ve used. It’s completely different than all of the other Linktree alternatives on the market.
It uses a really cool ‘card-based’ system that looks confusing at first but is actually pretty intuitive. You don’t just create one landing page, you create several ‘cards’; each of which hosts a different set of links.
For example, one card can pull all Instagram posts that have a link in the caption and turn them into clickable posts, kind of like Link in Profile which we talked about earlier.
Another card pulls videos from your YouTube channel and creates a linked teaser for each of them. It’s well-optimized for mobile and your visitors can just swipe left to switch between cards.
It can make your landing page stand out from the crowd, but there’s so much going on that you could also confuse your audience.
| Pros | Cons |
| Pulls data for cards automatically from linked Instagram and YouTube accounts | Can be confusing for your audience |
| Quirky & interesting design | Difficult to set up |
| Custom background image on each card | Reordering cards is difficult |
| Very short custom URL | ‘Friends of TapBio’ (TapBio’s own branding) card compulsory on free accounts |
| Lots of customization options |
The free plan only includes the profile card plus one additional card. Upgrading to a paid plan gives you access to additional cards.
Next up we have Shorby. Shorby has been around for a while and is best known for its retargeting feature which allows you to create shortened, trackable, Shor.by links and retarget any user that clicks these links.
Like Linktree, it also allows you to create your own landing page filled with links and generates a link to that page to help you to make the most out of your Instagram bio.
The landing page itself has a colored background and is branded with your Instagram name at the top, but doesn’t include space for a description. You can add social icons that link to your other platforms as well as any other links you want to feature.
| Pros | Cons |
| Unlimited links | Limited customization options |
| Link tracking & retargeting | No free version available |
| Professional, minimalist design | No analytics on ‘Start’ plan |
| Social icons |
As you can see, Shorby isn’t exactly cheap. It’s the most expensive Linktree alternative on this list, and I’m not totally convinced it’s worth the money. Still, if trackable links and the retargeting features are important to you, it’s something to consider!
Beacons, the only Linktree alternative that offers a powerful set of monetization blocks.
It has four tools perfect for generating revenue just from your online presence, including a digital store, take direct requests from your followers, accept financial support from your followers with no transaction fees, and most importantly, a shoppable TikTok feed where you can embed your TikTok videos and add your affiliate links — all these cool features for free.
Building your landing page is really easy, with its magic set-up with AI. You just need to answer a few questions, and their AI will design a personalized landing page just for you.
It also offers a fully customizable layout, the ability to put your clickable social media icons at the top (separate from links), and the ability to feature a piece of content like a YouTube or Vimeo video, which is ideal for video creators or brands launching new products.
| Pros | Cons |
| Monetization blocks | Can’t remove Beacon’s branding (free plan) |
| Email collector & MailChimp integration | Custom domain not included on free plan |
| Analytics (track page views, link clicks, CTRs, historical charts) | |
| Video, Music, Twitter embed |
Sked Link is a tool that you can utilize if you have a Sked Social plan. What sets Sked Link from all the other Linktree alternatives, is that you can use custom CSS for extra configurability and it has a live preview where you can see the changes right as you’re adding elements to your page.
What more is that Sked Link prides itself on loading your page 4x faster than other link in bio alternatives. You can also integrate Facebook Pixel and Google Analytics. The only drawback is that it’s on the pricey side, starting at $25 per month.
| Pros | Cons |
| CSS Customisation | Starts at $25 per month |
| Facebook Pixel & Google Analytics integration | |
| Faster loading time | |
| Instagram gallery display feature |
Milkshake, this new kid on the block, is the right tool for you if you do not have a website yet, as it will turn your “link in bio” to a free website.
Instead of plain looking lists, Milkshake uses cards that you can easily customize with your logo, brand colours, available font options, add images, GIFs, and videos. It comes as an app available in the App Store or Google Play and is absolutely free to use.
To top it off, it has a similar feel to Instagram Stories, so it’s visually appealing and familiar to use.
The biggest downside? Milkshake does not have a desktop version. Edits can only be made through the app, and just like all the other Linktree alternatives, the link on your profile will be branded as a Milkshake link.
| Pros | Cons |
| 100% free to use | No desktop version |
| Create a website on the go | Limited cards |
| Access to insights and analytics | Limited fonts to customize |
| Connect with your customers with integrated email features | Milkshake branding is permanent |
Milkshake is completely free to use.
Lnk.Bio is another Linktree alternative that has a minimalist design. You can set any photo to stand as the link a user taps. Access via web browser is also available, add as many links as you wish, and cross-link all your social media links at the top.
It’s quick and easy to use. The only downside is that there is a limited range of tools in the free version. You need to pay a one-time $24.99 if you want to remove the Lnk.Bio branding.
| Pros | Cons |
| Registration takes only one minute | Very limited features on the free plan |
| Multiple links | |
| Web-based |
Being the first means that the Linktree community is the biggest and hardest to beat!
… but if there’s something here that really tickles you then it’s great to have options!
If none of these sites like Linktree seem to be a good fit for your brand, just create your own!
If you have your own blog or website, set up your own landing page that has all the links you want to promote. Then, include a link to that landing page in your Instagram bio.
Related: How to Optimize your Instagram Bio Link and Landing Page
The best thing about doing it yourself is that you get complete control over the finished product. You can create the perfect landing page, customize it however you want, and never have to pay a penny.
Whatever you decide to do, good luck!
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