We’re changing There are some exciting changes around here and we want to be the first to tell you about it. From today on, Postie will be called Ampjar. Our name might be changing, and our mission evolving, but the important things won’t
Updates and News
Often when things look effortless, it’s because there’s so much work behind the scenes we don’t see. An exquisitely crafted pair of leather shoes? It was probably the tenth attempt at getting the stitching just right. A slogan tee that makes you chuckle
News and Trends
Just a week ago, Lush posted this: We’re switching up social. Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to
Updates and News
Why we’re changing pricing Here at Ampjar, we’re not afraid of looking for improvements and acknowledging we don’t always get it right the first time. Starting out as Postie in 2016, we benchmarked our pricing against other email marketing platforms. Some platforms had
Case Studies
I recently caught up with co-owner and marketing mastermind behind Boston co-retail space For Now, Kaity Cimo. She runs the space with friend and business partner Katharine ReQua. They opened a year ago and have played home to over 80 brands in that time.
Improvement
The five P’s of marketing is the old school rule book for making sales; What Product? marketed where? (Place) at what Price? with what message? (Promotion) to who? (People) Brands would put up billboards, TV ads, newspaper ads, and now digital ads to
Improvement
Two months ago, I left home and my young family (for 2 months) to join one of the highest regarded business accelerators in the world in a city a long way from home. A city that has the highest concentration of venture funding,
Case Studies
Mannix and Co makes funky kids streetwear. It is the brainchild of Zoe, who came up with the idea when she was looking for clothes to dress her own kids in. She didn’t want to go to the same chain stores as everyone
Case Studies
There are plenty of graphic designers out there who’ve dreamt of launching their own small business. Morgan Macdonald has done it twice. She runs a successful boutique graphic design studio, Morgi Mac, and earlier this year launched Slighty Shirtee. Slightly Shirtee creates ‘slightly sassy slogan
Case Studies
They say every crisis is an opportunity. For Emma, the owner, creator and head honcho at Happy Hands Happy Heart, a personal struggle with anxiety led to a successful business making all natural play dough. Yup, this successful small business owner gets to make