For most of modern history, the amount of money a company would pay for an advertising campaign was completely independent of the results it provided. If you were a business in the 1980s, for example, you’d pay upfront for a commercial on a
Marketing
Social media has fast established itself as one of the biggest marketing channels for brands and can have a huge impact on consumer buying decisions. A study by Lithium suggests that 78% of people have their purchase decisions influenced by what companies post
Marketing
Email marketing is one of the easiest ways to increase website traffic and roughly 60% of marketers believe that email marketing provides their best ROI. In fact, you’re 6x more likely to get traffic from emails than from tweets and 99% of consumers
Marketing
So you’re an established or aspiring artist trying to build a fanbase and you’ve decided to do that on Instagram. Great! Instagram is an ideal platform to build an art following because it’s designed to share visual media and is ripe with consumers
Marketing
In email marketing, a strong brand personality creates recognition: customers that receive strongly branded emails can tell who the sender is as soon as they open the email without having to look at the “from” line. The importance of branded emails is supported
Marketing
As anyone trying to market their business on Instagram will know, one of the most frustrating things about the platform is that it only allows you to place a single link in your bio. Related: How to Optimize your Instagram Bio Link and
Marketing
Instagram is the perfect choice for artists to promote their work but if you’re looking to really boost your following and engagement then it’s important to incorporate some artsy quotes and captions into your posts. Posts with captions receive better engagement than those
Marketing
So you want to get the word out about your art and you’ve decided to use Instagram as your primary marketing channel. Great choice! With over 1 billion active users per month and a focus visual content, Instagram is one of the best
Marketing
“Design is the silent ambassador of your brand.” – Paul Rand We live in the age of Instagram. Now, more than ever, how your brand looks can make or break your success. The most successful brands have given thought or invested significant resources
Marketing
I don’t need to tell you how important Instagram is for your business. With 1 billion active users, 80% of which follow one or more businesses, and 75% of which take action after viewing a brand’s post, it’s a marketing channel that you
