Marketing

11 Email Subject Line Tips for Small Businesses

Email marketing is often the most important marketing channel for generating revenue, especially for small businesses. But to get the most out of your email marketing efforts, you need to maximize your open rates, and that means nailing your email subject lines. Subject

Matt Moran

Amplifier icon with a background full of cannabis Marketing

Cannabis Marketing: How to Promote Your Cannabis Business

Despite all the buzz around weed (no pun intended), the pioneers of the emerging US cannabis industry tend to encounter a fair amount of trouble getting the word out about their businesses. With strict legal regulations and harsh restrictions on major advertising platforms,

Phil Grossman

Marketing

Weaponizing Word of Mouth: Creating a Brand Ambassador Program

If you’re a seasoned business owner with an established customer base and a mature marketing program, you may be considering rolling out a brand ambassador program as a way to expand your promotional efforts and leverage the buzz that’s already surrounding your product. 

Phil Grossman

Marketing

Why Brand Communities Are Awesome (and How to Build Your Own)

In today’s increasingly isolated world, consumers are hungry for a sense of belonging. Studies show that the majority of Americans report feelings of loneliness and online communities are a great way to help foster connections between like minded people. Creating an online community

Matt Moran

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