You’ve probably heard the phrase ‘content is king’ a billion times by now—and it’s true. Every marketer worth their salt knows that the secret to success in 2019 is creating great content. Why? Because it works. In fact, it works so well, that
Marketing
Our society is obsessed with goals. Whether it’s losing X pounds, boosting revenue by Y%, or getting into Z university, we tend to view goal setting as the deciding factor between the ambitious and the unmotivated among us. And it’s a real shame.
Marketing
When you think of paid ads, there are likely a few types that pop into your mind: TV commercials, social media ads, and web banner ads. But there’s one viable advertising channel that’s likely been flying under your radar: email and newsletter ads.
Marketing
While most of us know Instagram solely as an image and video sharing platform, few realize that Instagram actually moonlights as a viable ecommerce platform. Indeed, if you have some IG know how, it’s easy to set up an online store that runs
Marketing
When you’re running a small business, both your marketing budget and your time are finite. Sometimes, it makes sense to focus your efforts on one specific marketing channel rather than several, but that begs the question: which is better, email marketing or social
Marketing
Jewelry has been part of our history since prehistoric times. In fact, a set of beads made from Nassarius shells is one of the oldest known artifacts from modern humans, dating at somewhere between 90,000 and 100,000 years old. When you sell jewelry,
Marketing
Remember those Sprite commercials from the 90s that featured celebrities “quenching their thirst” with a cold bottle of that carbonated lemon-lime goodness? Or what about Pepsi’s ads, that have featured pop icons like Michael Jackson, Britney Spears, and Beyoncé? And more recently (and
Marketing
Hospitality is an overwhelmingly personal business. Whether you’re serving drinks, providing a roof to sleep under, or whisking an adventurer away to the far ends of the world, hospitality is all about creating an unforgettable experience for your guest. For the most part,
Marketing
Instagram tends to be synonymous with artists, models, chefs, and photographers – pretty much any industry that thrives on imagery. But that doesn’t mean your small business account can’t succeed on the platform if it falls outside of those categories. In fact, we
Marketing
Aaaah Instagram, the happiest place on the internet. There is so much to love about ‘the gram’ and love it we most certainly do; 1 billion monthly active users sharing 95 million posts per day can’t be wrong! From a business standpoint the
