Aaaah Instagram, the happiest place on the internet. There is so much to love about ‘the gram’ and love it we most certainly do; 1 billion monthly active users sharing 95 million posts per day can’t be wrong! From a business standpoint the
Marketing
When you’re running a small business, both your marketing budget and your time are finite. Sometimes, it makes sense to focus your efforts on one specific marketing channel rather than several, but that begs the question: which is better, email marketing or social
Marketing
Jewelry has been part of our history since prehistoric times. In fact, a set of beads made from Nassarius shells is one of the oldest known artifacts from modern humans, dating at somewhere between 90,000 and 100,000 years old. When you sell jewelry,
Marketing
Remember those Sprite commercials from the 90s that featured celebrities “quenching their thirst” with a cold bottle of that carbonated lemon-lime goodness? Or what about Pepsi’s ads, that have featured pop icons like Michael Jackson, Britney Spears, and Beyoncé? And more recently (and
Marketing
Hospitality is an overwhelmingly personal business. Whether you’re serving drinks, providing a roof to sleep under, or whisking an adventurer away to the far ends of the world, hospitality is all about creating an unforgettable experience for your guest. For the most part,
Marketing
Instagram tends to be synonymous with artists, models, chefs, and photographers – pretty much any industry that thrives on imagery. But that doesn’t mean your small business account can’t succeed on the platform if it falls outside of those categories. In fact, we
Marketing
Melbourne-based tech startup Linktree has been helping Instagrammers effectively manage links to their off-site content since 2016. The company offers one of the most popular solutions to Instagram’s lack of hyperlinks in posts, and its app is used by many successful Instagrammers. This
Marketing
When most people think of affiliate marketing, they think blogs, YouTube, and social media. However, there’s an often overlooked marketing channel that gets far less attention but is no less viable: email. Although email marketing is often overshadowed with social media marketing, it’s
Marketing
Email marketing has been the ‘bread and butter’ of marketing campaigns for decades now and is still driving an ROI of 38:1. However, that’s not to say it hasn’t changed over time – the way businesses and consumers interact over email is constantly
Case Studies
No list, no problem. Emma, insta mom extraordinaire at Play at Home Mummy, is a prime example of how quality content and an engaged following on Instagram can help you grow an email list fast. Instagram algorithms are rapidly evolving, and getting your
