In June 2016, Instagram’s content algorithm underwent a major overhaul. While the original algorithm displayed content in strictly chronological order, the (supposedly) new and improved version decides what content to present based on the number of users that engage with it and the
Marketing
Not knowing what to post on Instagram is a well-known feeling: you open up the app, decide you’re going to make a post, but something’s missing. Then it hits you — you don’t have any content. Just like a writer staring down a
Marketing
While Instagram continues to be an extremely valuable platform for influencers and brands, it’s becoming more saturated by the day and harder to stand out from the crowd. Just having incredible images is no longer enough – you should be formatting your captions
Marketing
For aspiring coaches, personal trainers, or gym owners looking to get some new clients, it’s no secret having a fitness social media account is a great way to get exposure. But hey, it’s 2019 and you already knew that. The tricky part is
Marketing
Influencer marketing is big business. With 17% of companies allocating marketing budget towards influencer marketing, there’s never been a better time to up your game and make the jump from Instagram user to fitness influencer. However, as more and more brands compete for
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Video is not new to Instagram – with Stories being released in 2016, most users are familiar with creating longer-form content to engage with their followers. However, with the introduction of IGTV in 2018, users can now upload even longer videos (up to
Marketing
It’s an open secret that costs for advertising into Facebook, Google, and Instagram ads are skyrocketing. With more advertisers going on board and ad space stagnating, brands are looking into alternative ways to grow their audience. Sponsored posts on Instagram are a huge,
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Starting (and running) a fitness Instagram is no easy task. It involves dedication, being a pro at finding the perfect lighting in any situation and keeping content fresh and relevant (even when you’re not feeling so fresh). Picture this, you’re feeling pretty
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There’s no doubt that the health and fitness world has been changed by Instagram. The ways we get health and fitness information, inspiration, and motivation have changed drastically over the last decade and scrolling Instagram has replaced chatting with a trainer or coach.
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343 million. That’s how many posts there are under the hashtag #fitness on Instagram as of right now. With so much competition out there in the fitness space, how are you supposed to cut through the noise and grow your following? Here’s how: